Eric Casaburi
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Eric Casaburi (born 1974) is an American entrepreneur, and the founder of Fierce Brands[1] and former CEO of Retro Fitness[2].
Early life
Casaburi was raised in New Jersey where he began working in the fitness industry at the age of 13[3]. Casaburi attended the University of Arizona, where he met his wife Kim, before dropping out to pursue opening his own fitness center[4].
Career
In 1997, Casaburi purchased local New Jersey gyms in Brick, Stafford, and Lumberton to be later converted into the first Retro Fitness locations in 2005. The model Casaburi based the Retro Fitness concept off was high-quality equipment at a low price, $19.99 a month, that created nostalgia for the past [4]. During the 2008 recession, the low cost model that Casaburi implemented boomed the company's popularity during in a failing economy[5].
Casaburi began franchising Retro Fitness in 2006 by creating a training manual with his management and development team for franchises to ensure a cohesive brand[4]. Each franchised gym would have the same business operations and amenities such as the Retro Blends Smoothie Bar, child-care, and fitness programs like group-fitness. In 2018, Retro Fitness had 150 locations across the US[6].
In 2017, Casaburi looked to pivot the company and ensure continued growth by the New Exercise Order program which divides personal training programs into three tiers according to user preference and budget[7].
In 2019, when Retro Fitness appointed Andrew Alfano to be the CEO of Retro Fitness, Casaburi spoke to Club Industry Magazine about his next steps in the health and fitness industry, starting a new anti-aging brand that encompasses biological recovery as well as physical[2].
Media and recognition
Casaburi as featured on several business-focused news stations, magazines, podcasts, and videos such as MSNBC, Entrepreneur, and Fox Business [8]. Several of his news interviews can be found on the ericcasaburi.com website section titled "In the News"[4]. In 2016, Retro Fitness won its third consecutive year as the sixth best company to buy a franchise with on Forbes "Best and Worst Franchises to Buy" list due to operational and financing support as well as continual growth rates, according to franchises of the company[7].
In 2013, Casaburi appeared in an his own episode of season four of the CBS series "Undercover Boss"[2]. Appearing on the series gained media traction for Casaburi[1] who then landed other reality series like A&E's "Save it or Sell it" with co-host Robert Hirsch which documents Casaburi and Hirsch helping small businesses across America[3].
In the media
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References
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